Affirm | Revolve Music Festival

The Goal
Show up in culture in a way that feels natural. Make Affirm part of the moments people plan for.

The Idea
We showed up where those moments actually happen. As the exclusive payment partner of REVOLVE Festival, Affirm was built into the experience. An “Affirm-ation” game made our booth interactive, while the broader partnership tied Affirm into how people plan, shop, and get ready for the festival. The partnership extended across influencer, Affirm, and REVOLVE channels in the lead-up to, and during, the festival itself.

IRL Booth 1.png
IRL Booth 2.png
IMG_5614.JPG
COY21540.JPG
0charlo_0charlo-R2-008-2A 2.JPG
COY22456.JPG
0charlo_0charlo-R2-040-18A 2.JPG
IMG_5617.JPG
0charlo_0charlo-R2-012-4A 2.JPG
IRL Booth 2.png
0charlo_0charlo-R2-002-00A 2.JPG

Project Note: Campaign concept was developed by the Colina Group creative team in partnership with myself and my team. Founder/EP: Tashia Roberts. Executive Producer: Raina Ilunga

Previous

Affirm Brand Camaign
Next

Ride with Pride