The Trip Yips

The Goal
Turn hesitation at checkout into confidence to book.

The Idea
We named the moment of hesitation the Trip Yips. A feeling almost everyone recognizes, where excitement gives way to doubt. By bringing it to the surface, this campaign showed what changes when you have confidence in how you pay. “Maybe later” becomes “I’m going.”

Launched through a first-of-its-kind partnership between Affirm and Expedia, the campaign ran across streaming, social, and travel platforms to meet people at the moment of decision.