Ride With Pride

The Goal
Celebrate Pride in a meaningful way.

The Idea
Pride shows up loud for one weekend, then disappears. We wanted to make that visibility permanent. Not seasonal. Launched as a public initiative, we proposed redesigning San Francisco’s Muni Metro map as a reflection of the rainbow flag, turning the city itself into the medium.

We activated on the ground at Pride and promoted through social and PR to build support and momentum.