Sanyo
The Goal
Show just how small the Sanyo Xacti CG9 really is.
The Idea
We created a series of minimalist print and OOH executions featuring tiny everyday camera accessories to match the size of the Sanyo Xacti CG9. The result was a simple visual demonstration of just how compact the camera really was.
Rolled out across OOH wild postings and print.
Wellington Zoo
The Goal
Get people to book their next event at Wellington Zoo.
The Idea
No matter the occasion, every party eventually turns into the same party.
We leaned into that truth by showing familiar party behavior in an unfamiliar setting. From childhood games like pin the tail on the donkey to office party moments better left undocumented, we recreated them with animals. A reminder that whatever the party, it’s probably more fun at the zoo.
Rolled out across OOH and posters.
TVNZ
The Goal
Promote the new season of Criminal Minds.
The Idea
Some things only show up under a black light.
We used that to our advantage, stamping invisible messages onto people’s wrists as they entered bars and nightclubs. Under UV light, the message revealed itself, turning a night out into something unexpectedly forensic.
Not a crime scene, but close enough.
