Affirm Brand Campaign
Goal
Show that Affirm is a smarter way to get what you need, when you need it.
The Idea
Not everything in life is your choice. We leaned into relatable moments that reminded people: you can’t control everything, but you can control how you move through it.
The campaign positioned Affirm as a smarter way to get what you need now, without the usual trade-offs.
Project notes: Campaign concept developed and produced by VB&P in partnership with my team and me. VB&P creative team: Will McGinness, Bryon Del Rosario, Ryan Hoercher, Sally Hastings and Hilary Smith.